Hancock Fabrics, Inc. (NYSE:HKF), announced today that it has opened its third internet store, “Home Decorating Accents by Hancock Fabrics”, located at homedecoratingaccents.com . In commenting on the announcement, Larry G. Kirk, Chief Executive Officer, said, “After opening two internet stores during the past 18 months that focus on the sale of fabric and related accessories, we are pleased to be able to extend our internet presence to the area of home accents. This is a logical step for us, as it coincides with and complements a greater emphasis on home related products in our physical stores. Home accents, in particular, have been very well received by consumers since the line was added to our stores’ product mix in late 1999.” “From the beginning, our internet strategy was developed to support the Hancock Fabrics stores located across the country by providing customers with ideas, sewing instructions, fashion tips, store addresses and other information, and by presenting within the virtual stores a sampling of the merchandise mix that is available in our physical stores. Our new home accents store furthers that strategy, and it is linked with our corporate site at

Subscribe to Just Style

Join over 70,000 apparel industry professionals by unlocking full access for just £1 (plus VAT if applicable)

Already a Member? Login here

Just Style membership gives you:

  • Unlimited access to Just Style content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
  • Unbeatable market coverage from apparel sourcing and supply chain issues, to emerging markets and manufacturing
  • Unrivalled apparel industry comment from journalists including Leonie Barrie, Michelle Russell, Hannah Abdulla and Beth Wright.
Want multi-user access? Explore our multi-user & corporate memberships

70% of the apparel and textile companies in the Forbes Global 2000 use Just Style

Find out more