USA: Limited Too Website Sees Success in 3D

Limited Too, the retailer of fashion clothing and accessories for pre-teen and early teenage girls, recently made strides to improve its already successful retail website by allowing visitors to interact with its fashion line in 3D. Since the launch, Limited Too has seen a significant lift in sales of featured 3D items.When the company decided to add 3D technology, it turned to Virtue and its Virtuoso suite of 3D tools. Red Rover, a web integrator, developed Limited Too's site."Virtue's 3D technology allows us to overcome some of the merchandising limitations experienced in online retail," said Miki Racine, director, Internet & e-commerce at Limited Too. "By using 3D, our customers get a better feel for the online merchandise in terms of color, patterns and fabric texture. Since our customer is the 7 to 14-year-old girl, it also makes the shopping experience more fun and interactive, which is very important to the Limited Too brand.""We are very happy that a successful online retailer like Limited Too has found continued brand success through the use of our technology," said Lori Dustin, president of Virtue 3D. "I believe an increasing number of online consumers will demand more than a listing and flat picture of a product. Now that Virtue has made 3D over the web a reality, the popularity of 3D shopping will increase sharply."The Limited Too website supplements its retail section with quizzes, polls, discussion forums, games and many other items of interest to its young customers.