Liz Claiborne Inc (NYSE: LIZ) today announced the launch of, a full-price e-commerce website designed to serve the needs of the plus-size consumer. was created through a strategic relationship with Chelsea Interactive, Inc, a subsidiary of Chelsea GCA Realty, Inc. will launch in the fourth quarter of 2000.Paul R. Charron, chairman and chief executive officer of Liz Claiborne Inc, said: “ is a key element in our ongoing effort to learn as much as we can about the Internet as a shopping medium for better apparel. Our vision is to be where our consumers shop. “Compared with the Liz Claiborne consumer, the plus-size woman is underserved. Research tells us that the Internet is a viable channel through which to reach her. With the launch of this Web site, this important consumer can shop for Elisabeth merchandise in department stores, in specialty stores or from home. By participating in e-commerce, we believe we will expand the market for Elisabeth and supplement our current brand-building activities.”The Elisabeth site will reflect the brand’s aesthetic and will be accessed directly through

Just Style membership gives you:

  • Unlimited access to Just Style content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
  • Unbeatable market coverage from apparel sourcing and supply chain issues, to emerging markets and manufacturing
  • Unrivalled apparel industry comment from journalists including Leonie Barrie, Michelle Russell, Hannah Abdulla and Beth Wright.
Want multi-user access? Explore our multi-user & corporate memberships

70% of the apparel and textile companies in the Forbes Global 2000 use Just Style

Find out more