USA: PacSun Website Wins Back-to-School Survey

Pacific Sunwear of California Inc (NASDAQ:PSUN) -- "PacSun is taking e-commerce to a new level and peers should view PacSun.com as the prototype."So says a recently completed Back To School 2000 website survey by First Union Securities, which conducted an in-depth study of 11 youth-oriented websites to determine which traditional retailers offer the best online customer experience. PacSun.com ranked number one as the most proficient web commerce business targeting teens.The sites were ranked on their merits of functionality, customer service, shopping, and content. The other sites included: The Gap, The Buckle, delia's, Urban Outfitters, American Eagle Outfitters, Wet Seal, Hot Topic, Abercrombie & Fitch, Bebe Stores, and Claire's Stores. Collectively, they represent the public universe of stocks that First Union Securities looks at for evaluation purposes."