USA: Skechers And Britney Spears Extend Marketing Deal
Skechers USA Inc has signed an exclusive worldwide licensing agreement with pop star Britney Spears for its 4 Wheelers roller skate line. Under the three-year agreement, the footwear company will have the right to advertise and sell a Britney Spears collection of 4 Wheelers and skate accessories in the United States and throughout the world.