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January 16, 2002

USA: Skechers And Britney Spears Extend Marketing Deal

Skechers USA Inc has signed an exclusive worldwide licensing agreement with pop star Britney Spears for its 4 Wheelers roller skate line. Under the three-year agreement, the footwear company will have the right to advertise and sell a Britney Spears collection of 4 Wheelers and skate accessories in the United States and throughout the world.

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