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January 22, 2002

USA: Skechers Steps Into France With New Venture

Leading casual footwear designer and manufacturer, Skechers USA, announced on Tuesday it is to begin direct distribution in France in a move that will be supported by a new Paris office and showroom From next month, the California-based Skechers will assume responsibility for sales in France from Broadway Sport, which has handled distribution for the past seven years, with operations overseen by a new director, Serge Houri.

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