USA: Talbots Slashes Ad Budget After Attacks
Woman’s clothier Talbots Inc has massively cut back on advertising for its fall products in a move to manage marketing expenses. Following the September 11 attacks, Talbot pulled a string of ads on major and cable networks. Spokesman Margery Myers said the move had played a big part in decreasing the company’s marketing budget from US$79 million to US$71m.