(OTC Bulletin Board: THAT) has announced that it has formed a strategic marketing alliance for fiscal 2000 with Ujena Swimwear.Ujena Swimwear is one of the largest swimsuit providers in the country. Ujena has a substantial catalogue mailing reaching 1 million consumers per year as well as Internet accessibility via Powell made the following statement: “This joint venture advertising campaign expands’s flat media market presence as well as establishing a unique link to the physical enhancement market via the Internet. This new venture will allow us access to professional models by featuring a Ujena Swimwear model in our Flat Media Campaign which includes: Cosmopolitan, Women’s Own, Redbook, Soap Opera Digest, Soap Opera Update, Globe/National Examiner, Working Women, First for Women, National Enquirer, Fit and Working Mother and also on our homepage with a direct link to” Powell further states, “This is a unique opportunity for both our companies to embark on a reciprocal marketing campaign utilizing our strengths within the advertising mediums of flat media and the Internet.”’s increased exposure through advertising in Ujena Swimwear catalogues and purchase shipments will extend access of’s services and expanding physician network to the interested consumer.Through the alliance with Ujena Swimwear, takes a further step towards establishing leadership in providing elective surgery to the ever-increasing body conscious consumer.

Subscribe to Just Style

Join over 70,000 apparel industry professionals by unlocking full access for just £1 (plus VAT if applicable)

Already a Member? Login here

Just Style membership gives you:

  • Unlimited access to Just Style content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
  • Unbeatable market coverage from apparel sourcing and supply chain issues, to emerging markets and manufacturing
  • Unrivalled apparel industry comment from journalists including Leonie Barrie, Michelle Russell, Hannah Abdulla and Beth Wright.
Want multi-user access? Explore our multi-user & corporate memberships

70% of the apparel and textile companies in the Forbes Global 2000 use Just Style

Find out more