VF Corporation (NYSE: VFC) announced today that it has received bankruptcy court approval to acquire the trademarks and inventory of the Gitano brand from Fruit of the Loom, Inc for approximately 18 million dollars.”Gitano rounds out our portfolio of jeans brands that are specifically targeted to women shopping at mass merchandise stores,” said Mackey J. McDonald, president and chief executive officer of VF Corporation. “The Gitano and Chic brands, together with a growing Wrangler and Riders women’s business, give us the ability to offer a variety of brands and products at a range of price points to female consumers.” The Gitano brand will become part of VF’s mass jeanswear operation.

Subscribe to Just Style

Join over 70,000 apparel industry professionals by unlocking full access for just £1 (plus VAT if applicable)

Already a Member? Login here

Just Style membership gives you:

  • Unlimited access to Just Style content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings
  • Unbeatable market coverage from apparel sourcing and supply chain issues, to emerging markets and manufacturing
  • Unrivalled apparel industry comment from journalists including Leonie Barrie, Michelle Russell, Hannah Abdulla and Beth Wright.
Want multi-user access? Explore our multi-user & corporate memberships

70% of the apparel and textile companies in the Forbes Global 2000 use Just Style

Find out more