Van Mossevelde named Icebreaker global brand head

Apparel powerhouse VF Corp has promoted Jan Van Mossevelde to global brand president of the Icebreaker natural fibre performance clothing range.

Van Mossevelde, who will report to Martino Scabbia Guerrini, president of VF’s EMEA region, has served as vice president, general manager of Icebreaker EMEA since 2019. He joined VF in 2015 as general manager, global brand management and demand creation, within the company’s Corporate Strategy organisation. Previously, he served as vice president, strategy, for VF’s EMEA region.

He has helped to guide the brand’s vision and operations across Europe since its acquisition in 2017, and is “a proven leader with a strong track record in the areas of innovation, brand strategy and international marketing, making him the ideal person to lead the Icebreaker brand on a global basis,” according to Scabbia Guerrini.

Van Mossevelde adds: “There has never been a better time to Move to Natural. Consumers and the apparel industry at large are becoming aware of a heightened need for health, wellbeing, and sustainability which is at the heart of what Icebreaker is about.” 

Van Mossevelde succeeds Greg Smith, who recently announced his decision to leave the brand to pursue new opportunities.

VF Corp yesterday said (18 February) it has fully allocated the net proceeds from its inaugural green bond issued last year, which totalled about EUR493m (US$594.8m), to 13 of the group’s eligible sustainability projects worldwide.