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December 12, 2018

Vaude honoured for sustainable business management

German outdoor clothing company Vaude has been honoured for its sustainable business management in a move CEO Antje von Dewitz says serves to encourage other companies to join efforts in the face of major global challenges.

By Beth Wright

German outdoor clothing company Vaude has been recognised by the German Ministry of the Environment for its sustainable business management.

The family-run business was presented with the Environmental Award for Businesses 2018 by Baden-Württemberg’s Environment Minister, Franz Untersteller, in an official ceremony last week. Along with the award, Vaude received EUR10,000 (US$11,331) which says it will use for future corporate environmental protection measures. 

“We are delighted to receive this distinguished award, as it serves to encourage companies to join efforts in the face of major global challenges,” said CEO Antje von Dewitz. “It is important to us to show that sustainable management not only works but is also a critical factor towards success and the future.” 

The Environmental Award recognises exemplary companies that have established new ideas and approaches for sustainable economic development. To do this, participants must meet a broad spectrum of requirements ranging from ecological corporate management to resource-conserving business operations. The development of environmentally friendly products is also an important criterion for the award.

The jury is made up of representatives from business organisations, environmental and nature conservation associations, the trade union, research institutes, and state ministries. 

Among its achievements, in 2008 Vaude became the first company in the outdoor industry to introduce the European Environmental Management System EMAS. All energy consumption is recorded and evaluated annually in order to identify targets and measures for continuous reduction.

The company has its own photovoltaic system and only uses electricity from renewable sources. In addition, its headquarters near Lake Constance have been climate neutral since 2012. All emissions generated by the company are recorded, systematically reduced, and offset by climate protection projects of the non-profit organisation myclimate.

With Green Shape, Vaude has developed its own evaluation standards for environmentally friendly and fair products, covering the entire life cycle of a product – from design and production, to care, repair and recycling.

94% of its apparel collection already meets the Green Shape standards. The outdoor outfitter is also committed to high environmental and social standards throughout its global supply chain.

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