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September 2, 2022

Very launches ‘affordable’ range as cost of living surges

Digital retailer Very, which is operated by The Very Group, has launched a new own-brand collection in response to the cost of living crisis in the UK, with 85% of items under GBP30 (US$35).

By Hannah Abdulla

Very has launched Everyday which features more than 700 fashion and homeware products as part of plans to offer families even greater value, convenience and flexibility at a time when living cost is soaring. 

Everyday products cost, on average across the collection, 20% less than the retailer’s existing V by Very own brand range and around 85% of items are available for GBP30 or less.

Designed by Very’s in-house team, the collection aims to offer great quality, affordable essentials for everyday life. The fashion products have been designed as versatile wardrobe staples to create the building blocks of stylish outfits that can be worn for many seasons, Very says.

Everyday supports The Very Group’s plans to empower customers to make more sustainable choices, featuring denim produced using less water and chemicals than traditional methods, thanks to a partnership with denim finishing technology specialist Jeanologia.

Robbie Feather, retail managing director at The Very Group, says Everyday customers timeless wardrobe staples for the whole family as well as a mix of essentials and finishing touches for their homes.

“As the cost of living continues to rise, we know value for money matters more than ever to our customers. That’s why we plan to grow the Everyday collection, adding hundreds more lines of great quality fashion and home products at affordable prices over the next few months,” he adds.

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