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May 15, 2020

VF Corp takes step to explore virtual reality

Technology company Cemtrex says it has received an order from apparel giant VF Corporation to build a virtual reality (VR) application for corporate and third party use, aimed at creating a better retail experience for consumers. 

By Beth Wright

Technology company Cemtrex says it has received an order from apparel giant VF Corporation to build a virtual reality (VR) application for corporate and third party use, aimed at creating a better retail experience for consumers. 

CemtrexLabs, a division of Cemtrex, will be delivering the application within this quarter and it will be built on Oculus Quest. The application also provides training solutions for VF Corp’s employees and its retail partners.

In the wake of Covid-19, many companies are turning to virtual reality to deliver on the needs of customers while getting around social distancing protocols. Virtual reality provides new avenues for collaboration, training, and engagement around employees that are now working from home.

“Many companies like VF Corp are getting out in front of the challenges stay-at-home orders have presented by investing in the latest VR technology to adapt in this rapidly changing environment,” Cemtrex says.

CEO Saagar Govil adds: “We are continuing to see increased demand for virtual reality development services, and we believe this market is going to explode over the next 24 months. More and more companies and organisations are converging on virtual reality as the long-term solution to foster engagement, collaboration, and innovation in this new environment.”

The firm sees VF’s order as a “long-term opportunity” to work with the group to roll out VR applications that can scale across its brands and retail touchpoints.

VF saw its share price fall last month as the US apparel giant said it expects to report lower sales for the full year

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