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January 24, 2002

VIETNAM: Footwear Manufacturer Takes First US Step

Vietnamese footwear manufacturer Biti's has taken its first steps in entering the lucrative US market by drawing up plans to establish a branch in California and setting up a Biti's USA Company. Based in Ho Chi Minh City, Biti's export revenue last year jumped nearly eight per cent to $7.62 million. It exports to more than 40 countries around the world, with the US and China its key targets.

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