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June 9, 2021

VNTANA and Browzwear scale 3D asset use for fashion

The move by the two companies gives apparel teams assets for e-commerce, social media and B2B sales.

By Beth Wright

3D Content Management Software (CMS) specialist VNTANA has integrated the Apparel Automation Engine from 3D design and prototyping software specialist Browzwear.

This means designers can instantly upload their Browzwear designs to the VNTANA platform for optimisation, collaboration, and distribution to other channels, streamlining the workflow from start to finish.

The ability to automatically upload designs from Browzwear will help apparel brands by automatically giving sales and marketing teams the assets they need for 3D e-commerce and AR experiences for social, as well as streamlining B2B sales, and virtual try-ons.

VNTANA’s patented platform makes content creation faster and more efficient for 3D artists by automating the conversion of manufacturing product files into 3D Web, AR and VR e-commerce experiences. This provides an end-to-end solution for 3D assets across platforms.

Browzwear, meanwhile, offers a comprehensive suite of solutions to bring creative designs to market, including rapid 3D design and styling software.

“Browzwear is committed to bringing true-to-life representation of garments to apparel professionals and businesses, and finding creative partnerships like our integration with VNTANA helps us advance the use of 3D assets for fashion and apparel brands around the world,” says Sean Lane, vice president of partnerships and solutions.

“Making the designs produced through our VStitcher platform accessible to our clients and partners is essential to ensuring that true-to-life representation of garments are accurate.

“VNTANA helps us advance the use of 3D assets to apparel brands around the world and ensure the process of design to manufacturing is both seamless and more sustainable.”

Ashley Crowder, CEO and co-founder of VNTANA, adds: “Our platform already helps brands and 3D artists bring their vision to life across e-commerce and social media in minutes, rather than days or weeks, and this integration with Browzwear will help streamline the process even more.”

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