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December 10, 2021

We aRe Spin Dye, Bjorn Borg partner on eco-collection

Clean tech company We aRe Spin Dye (WRSD) and Bjorn Borg are collaborating on a project to reduce the environmental impact from the dyeing of textiles in the production of the latter’s collections.

By Hannah Abdulla

We aRe Spin Dye and Bjorn Borg have agreed on the forms of cooperation and a plan for the implementation of WRSD’s technology. The agreement lays the foundation for the possibility of a long-term collaboration that is said to be positive for both the companies and the environment.

WRSD’s business concept is to establish a new, sustainable and transparent standard for dyeing synthetic textiles in the fashion and apparel industry in a simple and user-friendly way.

Andreas Andrén, CEO of WRSD, says Björn Borg is a brand with a product range that “fits exceptionally well with WRSD’s offering.”

Mija Nideborn, product and sustainability manager at Björn Borg AB, adds: “With sustainability as one of three focus areas for our operations, we are committed to following the UN’s 1.5-degree goal and the cooperation with WRSD is completely in line with that. As much as 98% of our emissions come from production and a significant part of it lies in the dyeing process.

“With WRSD’s process, we drastically reduce both water and chemical use, but also waste, energy consumption and CO2 emissions. Initially, we will use WRSD for a number of garments in our spring/summer, high summer, and autumn/winter collections 2023.

Last month, Gina Tricot collaborated with WRSD to develop a “resource-efficient collection”.

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