Those brands and retailers with foresight, and those who were looking to improve their sustainable impact, turned to the fashion resale market, knowing there was a growing appetite for second-hand, and by default, cheaper clothing. But also, knowing that consumers see the second-hand marketing as a way of consuming fashion more sustainably.
Online fashion resale platforms like Depop and Vinted supported the growth of this market initially, especially since the pandemic when people were forced to shop online, but other, more established brands are also now getting in on the act. Levi Strauss, Boohoo, H&M and Joules are just a few.
According to a recently published report by GlobalData entitled ‘Global Apparel Resale Market & Forecasts to 2026’, the resale apparel market soared by 109.4% between 2016 and 2021.
There is no doubt that sustainability is an increasingly prominent driving force for second-hand buyers, but shoppers continuing to tighten their belts while seeking ways to save cash is certainly contributing to its phenomenal growth. And brands and retailers are seeing this as a tremendous opportunity to capture a new customer base.
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