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April 16, 2021

Wrangler unveils global sustainability platform

US denim brand Wrangler has developed a new platform that outlines its sustainability targets and launched a new eco-friendly green jean offering.

By Beth Wright

US denim brand Wrangler has developed a new platform that outlines its sustainability targets and launched a new eco-friendly green jean offering.

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What is driving growth in the Global Luxury Apparel Market?

The global luxury apparel market has seen exceptional recovery since 2021, after the inevitable sales decline in 2020 due to the pandemic. This growth has largely been due to strong demand in the key market of APAC, with the lifting of restrictions leading consumers to spend more on luxury goods for events such as holidays and social occasions. This growth is only expected to continue, and GlobalData’s free report Global Luxury Apparel Market Trends, Size and Forecasts out to 2025, can assist companies in understanding the drivers behind this growth, as well as potential inhibitors and key trends affecting the market. Understanding these crucial elements will be essential for luxury brands and retailers to stay ahead of their competitors. This report provides comprehensive analysis of:
  • Luxury apparel market size at total, regional, and category level – with forecasts out to 2025
  • Market drivers and inhibitors
  • Retailer and brand market shares, 2019-2021
  • Hot issues and profiles of leading brands
  • Key trends affecting the global luxury apparel market
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The WeCare Wrangler sustainability platform builds off the steps Wrangler has already taken and sets out its sustainability goals: 

  • 100% preferred chemistry in throughout its supply chain by 2023
  • 100% renewable energy powering all owned and operated facilities by 2025
  • 100% sustainable cotton by 2025
  • 50% reduction in water usage by 2030

The platform explains how the brand aims to reach these targets and focuses on the three key areas of planet, product, and people. 

Coinciding with the launch is the new Retro Green Jean assortment, which improves on favourite Wrangler styles with a variety of natural fibres, recycled hardware, and eco-friendly materials.

“It matters to Wrangler what’s in our clothing. Our process for creating apparel that consumers are passionate about starts with respect for both for the planet and the people who call it home,” says Tom Waldron, EVP, global brand president of Wrangler. “The WeCare Wrangler sustainability platform will act as our roadmap as we help lead the industry toward meaningful change that creates more positive environmental and social impacts.”

Among strategic alliances to help propel apparel development forward, it has signed onto the Ellen MacArthur Foundation’s Jeans Redesign guidelines, and joined its Make Fashion Circular initiative to ensure clothes are made from safe and renewable materials, new business models increase their use, and old clothes are turned into new.

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Free Report
img

What is driving growth in the Global Luxury Apparel Market?

The global luxury apparel market has seen exceptional recovery since 2021, after the inevitable sales decline in 2020 due to the pandemic. This growth has largely been due to strong demand in the key market of APAC, with the lifting of restrictions leading consumers to spend more on luxury goods for events such as holidays and social occasions. This growth is only expected to continue, and GlobalData’s free report Global Luxury Apparel Market Trends, Size and Forecasts out to 2025, can assist companies in understanding the drivers behind this growth, as well as potential inhibitors and key trends affecting the market. Understanding these crucial elements will be essential for luxury brands and retailers to stay ahead of their competitors. This report provides comprehensive analysis of:
  • Luxury apparel market size at total, regional, and category level – with forecasts out to 2025
  • Market drivers and inhibitors
  • Retailer and brand market shares, 2019-2021
  • Hot issues and profiles of leading brands
  • Key trends affecting the global luxury apparel market
Read this report now if you want to maximize growth using in-depth market predictions.
by GlobalData
Enter your details here to receive your free Report.

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