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Xcel Brands has acquired the Halston and Halston Heritage trademarks in a move it says will allow it to focus on the entirety of the Halston brand.

The transaction consolidates ownership of the Halston trademarks under Xcel. The media and consumer products company previously acquired the H by Halston and H Halston trademarks in December 2014.

In addition, Xcel has entered into a licensing agreement with Groupe JS International to produce and distribute sportswear and dresses under the Halston label and dresses under the Halston Heritage label, which is currently distributed in premium retailers including Neiman Marcus, Saks, and Bloomingdale’s. Xcel will continue to distribute H by Halston and H Halston through interactive TV and better retailers, respectively.

“This acquisition gives us an opportunity to focus on the entirety of the Halston brand, the labels, and their design nuances while continuing to preserve the iconic American brand’s legacy,” says Xcel CEO Robert D’Loren. “We’re excited to fully unite the brand, embrace its heritage, and build the future of Halston under Xcel.”

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By GlobalData