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April 21, 2021updated 04 Mar 2022 10:52am

YKK launches digital showroom

Zipper and fastening products manufacturer YKK has launched a digital showroom to better engage with customers, virtually, regardless of time or location.

By Beth Wright

Zipper and fastening products manufacturer YKK has launched a digital showroom to better engage with customers, virtually, regardless of time or location.

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The concept behind the online showroom is “connection,” a play on YKK’s expertise as a manufacturer of fastening products. The space, modelled to look like YKK’s brick-and-mortar showroom in London, features six floors, each with their own theme. These include latest trends and automotive; sustainable products; fastening products for high-function applications like outdoor, backpacks, water protective, and luggage; fasteners for apparel in the categories of jeans, fashion, leather, and kidswear; and company information.

There is also a floor for region-specific items, to be added later. Customers can view products through close-up photos, video, and catalogues and meet online with YKK representatives. The company, which expects the showroom to be an incubator for innovation and creative design, also plans to host webinars and other learning opportunities using the platform.

“We launched the YKK Digital Showroom with the aim of connecting with our customers more than ever before,” says Hiroaki Otani, president of YKK Corporation. “We hope that our customers will make use of it in conjunction with our face-to-face communication.

“To ensure that more customers around the world adopt YKK products, we will continue to promote digitalisation in the value chain, including marketing, product planning and development, manufacturing, and sales, in pursuit of greater customer satisfaction.”

Related Companies

Free Whitepaper
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Internet’s Next Revolution: Can Web 3.0 Unlock Decentralized and Intelligent Internet?

Big tech companies have created massive ecosystems that offer the internet’s key services, making it impossible for users to break from their “walled garden” and ultimately surrender control of their data. A sharp rise in public awareness about data privacy and the value of their data has stimulated new awareness around web 3.0 networks. Web 3.0 is the third iteration of the internet, designed by token-based economics to wrest the control of user data from big tech companies and provide a user-centric internet. It creates a mesh of peer-to-peer communication and decentralized governance structures to enable individuals and organizations to tackle data privacy and censorship threats. Reasons to read: An increasing number of startups and tech players are shifting gears to create blockchain-powered decentralized ecosystems for different sector-specific applications and services. Against this backdrop, businesses need more awareness of the fast-paced fundamental restructuring of the internet. The report highlights the current state of play and the future potential of web 3.0 networks in driving decentralized and user-controlled internet. This is anticipated to unlock new possibilities for enterprises across sectors such as financial services, gaming, sports, media & entertainment, retail, and technology, among others. Read our report and gather insights on the following topics:
  • Evolution of the internet
  • Active players in the web 3.0 ecosystem
  • Key applications by major sectors
  • Driver and challenges
  • Top startups and Mergers & Acquisitions
  • Regulatory landscape & future scope
by GlobalData
Enter your details here to receive your free Whitepaper.

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