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April 21, 2021updated 04 Mar 2022 10:52am

YKK launches digital showroom

Zipper and fastening products manufacturer YKK has launched a digital showroom to better engage with customers, virtually, regardless of time or location.

By Beth Wright

Zipper and fastening products manufacturer YKK has launched a digital showroom to better engage with customers, virtually, regardless of time or location.

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The concept behind the online showroom is “connection,” a play on YKK’s expertise as a manufacturer of fastening products. The space, modelled to look like YKK’s brick-and-mortar showroom in London, features six floors, each with their own theme. These include latest trends and automotive; sustainable products; fastening products for high-function applications like outdoor, backpacks, water protective, and luggage; fasteners for apparel in the categories of jeans, fashion, leather, and kidswear; and company information.

There is also a floor for region-specific items, to be added later. Customers can view products through close-up photos, video, and catalogues and meet online with YKK representatives. The company, which expects the showroom to be an incubator for innovation and creative design, also plans to host webinars and other learning opportunities using the platform.

“We launched the YKK Digital Showroom with the aim of connecting with our customers more than ever before,” says Hiroaki Otani, president of YKK Corporation. “We hope that our customers will make use of it in conjunction with our face-to-face communication.

“To ensure that more customers around the world adopt YKK products, we will continue to promote digitalisation in the value chain, including marketing, product planning and development, manufacturing, and sales, in pursuit of greater customer satisfaction.”

Related Companies

Free Report
img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

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