Zipper and fastening products manufacturer YKK has launched a digital showroom to better engage with customers, virtually, regardless of time or location.

The concept behind the online showroom is “connection,” a play on YKK’s expertise as a manufacturer of fastening products. The space, modelled to look like YKK’s brick-and-mortar showroom in London, features six floors, each with their own theme. These include latest trends and automotive; sustainable products; fastening products for high-function applications like outdoor, backpacks, water protective, and luggage; fasteners for apparel in the categories of jeans, fashion, leather, and kidswear; and company information.

There is also a floor for region-specific items, to be added later. Customers can view products through close-up photos, video, and catalogues and meet online with YKK representatives. The company, which expects the showroom to be an incubator for innovation and creative design, also plans to host webinars and other learning opportunities using the platform.

“We launched the YKK Digital Showroom with the aim of connecting with our customers more than ever before,” says Hiroaki Otani, president of YKK Corporation. “We hope that our customers will make use of it in conjunction with our face-to-face communication.

“To ensure that more customers around the world adopt YKK products, we will continue to promote digitalisation in the value chain, including marketing, product planning and development, manufacturing, and sales, in pursuit of greater customer satisfaction.”