View all newsletters
Receive our newsletter – data, insights and analysis delivered to you
  1. News
October 22, 2020

Zalando acquires body scanning tech firm Fision

German fashion e-tailer Zalando has acquired Swiss mobile body scanning developer Fision AG as part of its bid to solve the fashion industry’s key challenge of size and fit.

By Beth Wright

German fashion e-tailer Zalando has acquired Swiss mobile body scanning developer Fision AG as part of its bid to solve the fashion industry’s key challenge of size and fit.

Free Report
img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

Leveraging computer vision technology, software company Fision has developed technologies that generate accurate 3D virtual bodies and clothing models on its platform meepL. Its services, which are tailored to the apparel industry, include a body scanning app and virtual dressing room help consumers easily see how a garment would fit on their body. 

The company was founded by a team of ETH Zurich graduates in engineering with the aim of enhancing the customer journey of online shoppers and to reduce the cycle of waste in the industry.

Its acquisition is part of Zalando’s focus on helping customers find the right fit the first time. The Berlin-based firm notes sizing systems across categories, regions, and brands vary dramatically, creating confusion and unnecessary returns for customers.

Incorporating Fision’s innovative technology into the Zalando platform will “take size advice to the next level,” from one based on fit feedback and garment measurements to one that is more personalised using both garment and body measurements, it says. 

“We are constantly on the lookout for new teams and technologies that can help us provide the best experience to our customers along their entire fashion journey,” says Jim Freeman, Zalando’s chief technology officer. “We will continue to invest in strengthening Zalando’s tech capabilities in order to propel us on our path to become the starting point for millions of fashion customers across Europe.”

The deal, the terms of which were not disclosed, will see the Fision team continue to be based in Zurich while fully integrating with Zalando.

The investment underscores Zalando’s commitment to one of its key markets, Switzerland, and lays the foundation for a Zurich tech hub which Zalando plans to grow to a 150-plus job facility over time.

Zalando raised its full-year outlook earlier this month after seeing strong and profitable growth as consumer demand surged in the third quarter.

Related Companies

Free Report
img

How is technology having an impact on Consumer buying behavior?

As the world rapidly becomes more connected, it is important for brands to understand the impact that improved technology is having on consumer purchasing behaviors. To react effectively, brands must know how to engage with increasingly digitally savvy consumers. GlobalData’s latest Trend Tracker report provides an analysis of Digital Lifestyles – one of GlobalData's top consumer trends for 2022. The report includes an overview of how digital lifestyles are evolving, including the significant impact that the COVID-19 pandemic had on accelerating digitalization, and how this trend is emerging across different Consumer sectors. Key features included in the report:
  • A breakdown of the trend’s prominence across sectors
  • Insights into consumer online penetration, preferred electronic devices and engagement
  • The key drivers and challenges impacting the digital lifestyles trend
  • A spotlight on key innovations set to reshape the consumer landscape
  • Analysis of what’s next for digital innovations and how brands can leverage the trend
Download this report to keep in touch with the more digital consumer.
by GlobalData
Enter your details here to receive your free Report.

Topics in this article:
NEWSLETTER Sign up Tick the boxes of the newsletters you would like to receive. The top stories of the day delivered to you every weekday. A weekly roundup of the latest news and analysis, sent every Monday. The industry's most comprehensive news and information delivered every quarter.
I consent to GlobalData UK Limited collecting my details provided via this form in accordance with the Privacy Policy
SUBSCRIBED

THANK YOU

Thank you for subscribing to Just Style