Zara and Circ’s latest collaboration includes four items, made using 100% Lyocell fabric made by Circ.
Breaking down blends of polyester and cotton – referred to as “polycotton” – is one of the biggest challenges for the fashion industry when it comes to creating new garments from recycled textile waste.
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Circ claims its fabric is “the only in-market platform to successfully separate polycotton blended textile waste and recover both cellulosic and synthetic fibres.”
The items are designed with a natural look and feel and are available in the US and selected other markets.
Peter Majeranowski, CEO of Circ, commented: “For us, success is when circularity is the default, with no compromise on quality or design. Our latest collection with Zara builds on our goal of creating a model for widespread adoption of sustainable materials.
“This partnership also reinforces the long-term potential of Circ and Inditex to work together to improve product circularity for the fashion industry, while demonstrating Circ’s product quality.”
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By GlobalDataCirc has been working with Zara since 2022, when its parent company Inditex invested in the circular fashion start-up.
The funding was set to help the company continue its commercial launches with key partners and add core team members in engineering, R&D, management, and business development.
Last year, Zara and Circ released a collection of womenswear made with textiles derived from breaking down blends of polyester and cotton into new recycled raw materials.
