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AI: Turning costing from a guess into a given

Getting the right product at the right price and at the right time is a high-stakes balancing act for the fashion industry, writes Jonathan McCormack, senior engineering director at Coats Digital.

Guest Author October 09 2025

While most of the AI conversation in fashion has centred on trend prediction, AI chat bots, personalised shopping, and CGI influencers, a quieter revolution is underway far earlier in the product lifecycle. Credit: Andy Shell/Shutterstock.com.

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