The company said its board had approved a simplified absorption-type company split that will see the Onitsuka Tiger business transferred to a wholly owned subsidiary, OT GROUP Corporation, with the reorganisation scheduled to take effect on 1 January 2027.

The move follows a period of accelerated growth for Onitsuka Tiger, driven by expanding international operations and rising brand awareness. ASICS said the brand has been focused on growing its network of directly operated stores while working to establish itself as a “luxury lifestyle brand”.

Through this reorganisation, the company will transition the Onitsuka Tiger Business to a more independent operating structure. Regional subsidiaries responsible for functions including sales and manufacturing will operate under the new entity.

This move is expected to enable faster decision-making and enhance the creation of competitiveness tailored to the brand’s unique characteristics. In addition, across the ASICS Group as a whole, the company will strengthen its governance framework while enhancing the visibility of business performance by segment and clarifying management accountability.

"Through these measures, the Company aims to further enhance the brand value of Onitsuka Tiger, achieve sustainable business growth, and increase the overall corporate value of the ASICS Group," said the Japanese sportswear giant.

OT GROUP was established in February 2026 and is wholly owned by ASICS. The company is positioned as the global headquarters for the luxury lifestyle business centred on the Onitsuka Tiger brand.

ASICS said the transaction is an internal reorganisation between the company and a consolidated subsidiary and is expected to have only a minimal impact on its consolidated financial results.

The completion of the split will go ahead following the approval by OT GROUP's shareholders' meeting scheduled for 16 November 2026.