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Daily Newsletter

18 August 2023

Daily Newsletter

18 August 2023

Australia Circular Sourcing platform aims to keep surplus fabric in use

Australia's circular fashion brand A.BCH has unveiled its Circular Sourcing platform, which aims to recirculate 10 million kilograms of Australian surplus fabrics and designer deadstock fabrics.

Isatou Ndure August 17 2023

Circular Sourcing enables businesses to digitise and sell their fabrics alongside their current operations, catering to micro, small, medium, and even home-based businesses, with the goal of reducing Australia’s surplus fabrics and designer deadstock.  

A survey conducted by the business in 2022 unveiled that over 10 million kilograms of so-called deadstock textiles, which are unused and intended for downcycling or waste are spread across the country.

A.BCH and Circular Sourcing founder Courtney Holm said: “While Circular Sourcing doesn't solve every textile waste issue, it offers an important pathway.

“Keeping materials in use in their highest use case is simply the right thing to do. Before designers buy more new fabric, they should see if there’s something that already exists that could serve their purpose."

The Circular Economy Business Innovation Centre's Innovation Fund which saw a lot of potential in the platform provided funding for the project in 2022, supporting its design, build, and launch.

Emily Anderson, team lead at Circular Economy Business Innovation Centre explained: “Transforming from a linear to a circular economy is a process… Circular Sourcing provides a solution to support the local textiles industry to grow and embrace circularity in their practice.”

Leila Naja Hibri, CEO of the Australian Fashion Council, expanded on Anderson’s point by adding: "Innovative initiatives like Circular Sourcing play a critical role in helping our industry transition from the current unsustainable linear clothing lifecycle to a circular clothing economy of reduce, reuse, and recycle."

Circular Sourcing's project partners include Meriel Chamberlin (Full Circle Fibres), Stephen Morris-Moody (MTK), Dewi Cooke (The Social Studio), and the team at Harvee/The Business Pickle.

In November 2022, GlobalData shared insights on Australia’s apparel industry with data showing its IT recruitment activity dropped by 11.5% in October 2022.

Generative AI well positioned to have a lasting impact on the retail and apparel industries

Generative AI can enhance engagement through customer service interfaces, protect retailers against fraud and cyberattacks, and improve purchasing journeys through personalized product recommendations and inspiration based on shopping and browsing patterns. When adopting generative AI, retailers must also ensure that consumers are provided with accurate and up to date information to ensure better purchasing decisions. The challenges faced by generative AI in retail and apparel theme are bias, hallucinations, privacy, misinformation, and copyright. Enterprises are concerned about data leakage as well.

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