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Breaking the fashion industry’s low price cycle

International Apparel Federation's secretary general, Matthijs Crietee, hopes more fashion manufacturers and factories will break out of the low price trap in 2024 whereby higher volume orders are made to compensate for goods being sold at discounted prices.

Laura Husband November 10 2023

IAF’s Crietee hopes the industry will continue its transformation away from chasing the lowest price with fewer fashion manufacturers getting caught in what he terms the “low price trap” in 2024. Credit: Just Style.

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