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Can trade shows keep pace with modern sourcing?

Amid industry chatter that trade shows are no longer delivering the business they once did, some events are adapting their approach while others continue to grow.

Isatou Ndure September 24 2026

“I don’t think it is enough anymore to put exhibitors in rows of stands, bring buyers through the door, and call that a trade show and hope they come back.” Credit: Digital Photo/Shutterstock.com

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