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Daily Newsletter

08 August 2023

Daily Newsletter

08 August 2023

Delta Apparel reveals net sales decline in Q3 2023

US apparel retailer, Delta Apparel has recorded net sales of $106.3m for Q3 of fiscal 2023, which is a decline compared to the $126.9m it achieved in the same quarter of the previous fiscal year.

Isatou Ndure August 07 2023

The decrease in net sales was observed across all segments of Delta Apparel and in the Salt Life Group segment, net sales amounted to $17.2m, compared to $20.9m in Q3 FY22.

The retailer said the Salt Life Group sales were skewed by “significant” sales taking place in the prior third quarter due to transportation delays. Despite this, the Salt Life business achieved “outstanding growth” online and is expanding with two new retail locations in New York.

Similarly, in the Delta Group segment, net sales were $89.1m, down from $106m in the same quarter of the previous fiscal year, Q3 FY22.

The US retailer saw gross margins drop to 13.1% from 24.2% in the prior year period.

Key results from Delta Apparel Q3:

  • Net sales were $323.9m compared to the prior year period of $369.3m
  • Operating income declined year-over-year from $9.3m to an operating loss of $4.5m
  • Net income took a hit declining from $6.2m to a loss of $6.3m.

Chairman and CEO Robert W. Humphreys commented: “We saw encouraging indications throughout the quarter that the two major trends impacting both our business and the entire industry this year - elevated cotton pricing and demand destruction from high inventory levels in the retail supply chain - are receding and we are moving into a more normalised operating environment.”

He believes the company's decision in the previous year to decrease production levels and purchase less price-inflated cotton, “proved to be strategically sound, but the significant one-time cost impacts of that decision greatly impacted our operating results this quarter and year-to-date.”

Going forward, Humphreys expressed optimism and expects: “steady improvement in our operating results as we close out our fourth quarter and move into our next fiscal year.”

For the fiscal year 2024, the company has set its sights on achieving net sales ranging between $410m and $425m, with operating profit margins projected to fall within the range of 3.25% and 4.25%.

Humphreys added this will be “with sequentially improving gross margins and operating profit as well as topline growth in the back half of the year.”

Value apparel has gained appeal amid high inflation

Per latest GlobalData estimates, the global value apparel market was valued at $228.8bn in 2022, exceeding pre-pandemic levels and outperforming the other apparel price positions. This was partly due to consumers trading down to more affordable brands as they faced inflationary pressures, but also due to the rapid rise of fast fashion player Shein, which has leapt into the market leading position. Between 2022 and 2027, the global value apparel market is forecast to achieve a CAGR of 3.2%. Gen Z is a key target audience for value apparel players, due to their usually limited disposable incomes and high purchasing frequencies as a result of wanting to follow rapidly changing trends meaning they often prefer cheaper brands. As fashion is of high importance to this demographic, they are also less likely to cut back on spending on clothing and footwear amid inflationary pressures. However, value players are under pressure to reduce their environmental footprints amid changing consumer perceptions and evolving regulations regarding sustainable business practices. Supply chain disruptions and higher production costs continued to impact value brands in 2022 due in part to the outbreak of the war in Ukraine and lasting COVID-19 restrictions in China, which is highly detrimental to value players due to their already thin profit margins and their low price business models.

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