Each week, Just Style’s journalists select top tweets that summarise the social media buzz in our sector, underpinned by GlobalData’s analytics. These social media signals help us understand brand sentiments and the themes driving conversations on social platforms. This new, thematic coverage is driven by our underlying Disruptor data which tracks all major deals, patents, company filings, hiring patterns and social media buzz across our sectors. 

This week's tweets were dominated by sustainability, with much buzz around digital product passports, circular collaborations featuring Adidas and Zalando and 3D product design.

Check out this insightful article in @FashionCapital by @LindseyHermes, where she discusses the need for #transparency in fashion supply chains and the role that Digital Product Passports (#DPP) will in closing the #circularity loop.
Read more here https://t.co/I0NJcy1shH pic.twitter.com/rP71vFwRrD

— Avery Dennison Smartrac (@ADSmartrac) July 26, 2023

Lindsey Hermes, global commercial director, digital solutions at Avery Dennison says digital product passports (DPPs) are a crucial tool to help brands adhere to impending EU regulations. But earlier this month, industry trade bodies expressed disappointment with the EU Parliament’s negotiating mandate for the EU ecodesign framework for sustainable products, arguing it lacks clarity and misses key opportunities. Among the plans are a product passport with accurate and up-to-date information to increase transparency and enable consumers to make informed purchasing choices.

3D-Printing process of the Puffer Sneaker, a footwear designed by by @rains and @zellerfeldofficial.#cgi #animation #3Dprinting #3Dprinted #footwear #parametricdesign #parametricarchitecture pic.twitter.com/AJVjaQPyg5

— ParametricArchitecture (@parametricarch) July 26, 2023

3D design is being heavily leaned on to cut production waste and contribute to a more sustainable industry. Forbes 30 under 30 retail expert Zoe Bayliss-Wong said her company has launched a new solution for Vivo Barefoot which scans feet and gives the 3d printed version to fit them. The shoe is produced made-to-measure in Ireland so the local production lowers the carbon footprint. But they’re also designed to be remade and printed into another pair of shoes with that material.

We're thrilled to announce the launch of a new pilot with our partners @adidas , @Inditex , @Target and @Zalando and our innovator FastFeetGrinded to test and validate the innovative footwear recycling process! 👟✨

Read more: https://t.co/op4tK1Q8jl

— Fashion for Good (@FashionforGood) July 25, 2023

Fashion for Good reports, a staggering 24bn shoes are introduced to the market each year, with 90% of them ending up in landfills or incinerated. To combat this environmental challenge, Fashion for Good has brought together industry experts to explore sustainable recycling technologies and infrastructures that can accelerate the transition towards a circular future. It is partnering with major brands and retailers Adidas, Target, Zalando, Inditex, and footwear recycling innovator Fast Feet Grinded to drive the adoption of recycled materials in the footwear industry.

Authentic has announced the approval of the sale transaction of renowned footwear brand Rockport. Read more here. https://t.co/Y7iIhddOn0#AuthenticBrandsGroup #Rockport

— Authentic Brands Group (@AuthenticBrands) July 26, 2023

Beyond sustainability, there was lots of M&A activity with much conversation around deals including the latest funding bagged by Kim Kardashian's Skims brand and the court approval of Authentic Brands Group (Authentic) acquisition of Rockport.