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E.L.V. Denim founder: Time to throw the green dictionary out and start over?

In an interview with Just Style, E.L.V. Denim founder Anna Foster explains the rationale behind modular fashion creation and why despite sustainability being an established concept, it just isn't happening for the industry.

Hannah Abdulla January 30 2026

“Truth be told, I was just a bit fed up of working in an industry where we’d gone from having so little that was produced and available, which fuelled creativity and individuality, to today where everything is sort of the same, mass, homogenised offering.” Credit: Just Style.

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