This collaboration will provide members of EOG and 1% with access to extra benefits and insights from Europe and the US.

1% for the Planet is a global network that brings together businesses and environmental organisations to collectively support environmental causes. Its members pledge a minimum of 1% of their annual sales to initiatives aimed at preserving the environment.

Established in 2003, the EOG represents the European outdoor industry and has approximately 150 members. The organisation spearheads activities on behalf of the industry in various domains including CSR, sustainability, market research, conservation, encouraging participation, and public affairs.

Through this partnership, 1% for the Planet has been granted associate member status within the EOG, while the EOG has become an environmental partner with 1%.

Members of 1% for the planet can now direct their contributions toward the CSR and sustainability efforts led by the EOG.

This fund may be allocated to projects focused on decarbonisation, responsible consumption and production, environmental education, as well as the association’s Impact Accelerator Fund, the companies jointly stated.

Similarly, EOG members are now able to apply their membership dues towards fulfilling their annual 1% commitment and can also contribute to the Impact Accelerator Fund through their donations.

EOG president David Ekelund said: “We’re happy to be able to collaborate more closely with 1% for the Planet, making it easier for more of our members to support environmental causes, which, in the end, will benefit us all.”

The two organisations will engage in joint communication initiatives as they seek to inspire more companies to participate actively in these efforts.

Both groups are involved in global sustainability projects and aim to highlight through their partnership that protecting the planet requires worldwide collaboration and action.

"We’re honoured to join the European Outdoor Group as an associate member and to collaborate with others who are deeply committed to environmental responsibility. At 1% for the Planet, we know that meaningful change happens when values align - and this partnership reflects our shared dedication to protecting the natural world," Kate Williams, CEO of 1% for the Planet stated.

In November last year, EOG partnered with multi-stakeholder initiative Fair Wear to equip outdoor brands with the tools and expertise needed to implement effective human rights practices.