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Explainer: How will an e-commerce slowdown affect brands?

Global e-commerce growth is set to slow from 9.4% in 2024 to 8.6% in 2025, signalling a shift for brands navigating a maturing market. However, this slowdown is not a crisis—it’s a call for adaptation. Learn from industry experts how apparel brands can thrive in the impending slowdown.

Isatou Ndure August 29 2024

Experts from GlobalData provide key insights into how the global e-commerce slowdown will impact the apparel sector. Credit: Shutterstock

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