The long-term agreement means MAP Active will further grow and develop Sports Direct in Malaysia, with a continuing income stream payable to Frasers Group.
This builds on the Group’s existing partnership with MAP Active across Indonesia,
Philippines, Thailand, Vietnam and Cambodia, complementing Frasers Group’s
Southeast Asian market strategy to unlock efficiencies and streamline operations in the region.
MAP Active’s established infrastructure, local expertise and portfolio of distributed
brands will further accelerate the growth of Sports Direct in the region, supporting the shared ambition to open over 350 stores long-term and deliver the world’s best sport and lifestyle brands to over 600 million consumers.
Michael Murray, CEO of Frasers Group, said: “MAP Active is a valued strategic partner, and this transaction further deepens our relationship as we accelerate Sports Direct’s growth across Southeast Asia. Together, we are creating a strong platform to deliver our ambitious growth plans. I look forward to continuing to work with the MAP Active team to unlock further value.”
V.P. Sharma, group CEO of PT Mitra Adiperkasa Tbk, added: “We are delighted to be
strengthening our relationships with Frasers Group through this transaction. Leveraging on our local expertise and regional retail network, we look forward to offering more of Sports Direct's world-class offerings to our customers across the region – and unlocking new opportunities that create long-term value for both companies."
