The deal, announced by Frasers Group and Hervis on 24 November 2025, requires approval from relevant antitrust authorities in both Hungary and Romania for its closing.
Under the terms of the agreement, Frasers Group will assume control of 29 Hervis stores in Hungary and 49 Hervis stores in Romania, along with their current staff members.
The sale does not affect Hervis outlets or personnel located in Austria, Slovenia, and Croatia.
Both parties have chosen not to disclose the financial details or specific contract terms relating to the deal.
Hervis CEO Dr. Ulrich Hanfeld said: “We are on our way to becoming a modern, sports-focused specialist retailer with a clear product range strategy. The fashion-oriented markets in Hungary and Romania have moved away from our core business.
“With the sale of Hervis Romania and Hervis Hungary, we are concentrating all our energy on sharpening our profile in our core markets of Austria, Slovenia, and Croatia.”
Hervis, fully owned by SPAR Österreichische Warenhandels is headquartered in Wals near Salzburg, Austria.
The company operated roughly 227 stores across Austria, Slovenia, Hungary, Croatia and Romania, generating gross sales exceeding €490m ($566.6m), as of 31 December 2024. Hervis employs approximately 2,800 people.
The deal follows Frasers Group’s expansion of its international operations last month, when it acquired a majority stake in Miami-based luxury retailer The Webster.
