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Hugo Boss slashes outlook as macroeconomic pressures weigh

Hugo Boss has lowered its outlook for FY26 on the back of a weaker Q3 resulting from “strategic realignment” and macroeconomic headwinds.

Hannah Abdulla November 03 2026

“Squeezed between luxury brands with high price points and faster-moving labels that attract younger shoppers, Hugo Boss has struggled to stand out.” Credit: DJSully/Shutterstock.com

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