The agreement introduces AI-powered profiling to the Pitti ecosystem, beginning with the menswear event Pitti Uomo in Florence, Italy.  

The collaboration aims to support Pitti’s efforts to streamline how brands and retailers connect by using Hyperscout’s technology to create structured profiles and matches from market data. 

The wholesale sector faces growing demands for efficiency as brands and retailers seek to reduce manual prospecting time and improve the relevance of their business meetings. Hyperscout intends for its platform to help users focus on more targeted business opportunities.  

Hyperscout founder Jan Brabers said: “Pitti Uomo is one of the most influential meeting points in menswear and contemporary lifestyle. This partnership is about elevating relevance: fewer random encounters, more right-fit conversations, and intelligence that compounds season after season.” 

Through the partnership, Hyperscout’s system will assist Pitti Immagine in connecting participants across various categories and markets before, during, and after events.  

Hyperscout aims to serve as a global sourcing engine for the fashion and lifestyle sector, with the goal of reducing inefficiencies in fashion sourcing by applying data-driven profiling and automation. 

Pitti Immagine general manager and innovation director Ivano Cauli said: "Partnering with Hyperscout allows us to provide our exhibitors with a cutting-edge tool that extends far beyond the physical event. By integrating this AI-powered matchmaking service, we aim to deliver continuous value to our community, transforming the search for new commercial partners into a precise, efficient, and data-driven process. This is a strategic step in confirming Pitti Immagine as the essential partner for B2B fashion business growth throughout the entire year."