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In data: Serial returners are ‘silent crisis’ for retailers eroding profit margins

A recent report by returns specialist ZigZag in collaboration with Retail Economics found a silent crisis emerging in the form of "serial returns" that make up 11% of online shoppers but account for 24% of non-food returns, prompting retailers to reconsider their return policies.

Shemona Safaya October 25 2024

ZigZag CEO Al Gerrie emphasizes that while there have always been good and bad returners, the rise of serial returners is alarming for retailers. Credit: Shutterstock

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