According to Joor’s transaction data, non-US retailers grew their purchases by 18% year-on-year in Q3 2025, while reversing a 5% global decline seen in Q2 2025.
In contrast, US retailers continued to see a decline in their orders, with Q3 purchases down by 10% compared to the previous year.
Several international markets saw marked growth in Q3 order volumes, with orders increasing by 40% in Italy, while Germany and South Korea both recorded a 29% rise. The UK also saw an upswing, with orders up by 22%.
Joor attributed the Q2 decline in global buying activity to a notable jump in wholesale prices after the US announced new tariffs in April.
Analysis of sales on the Joor platform found that average wholesale prices for identical styles climbed by 5% from Q1 to Q2, a significant increase on the usual quarterly adjustment of 0.6%.
The data suggests that this price adjustment directly preceded the Q2 pullback in purchasing activity.
In Q3, wholesale prices continued to rise but at a slower rate, increasing by an additional 0.5%. In comparison, the previous three years showed largely stable or declining prices between these quarters.
Joor marketing senior vice president Amanda McCormick Bacal said: “This year has marked a particularly tumultuous period for the worldwide fashion industry, causing retailers to make notable shifts in their buying strategy.
“While global purchases declined in Q2 amid significant price increases, our latest data shows a confident return to buying by retailers outside the US in Q3 — a welcome development for the fashion sector.”
After the introduction of tariffs in early April, Joor surveyed its international network and found that 85% of brands intended to pass on all or part of these costs through price rises.
Among retailers, 96% of those based in the US and 82% from markets outside the US said they expected to raise their own prices as a result.
Wholesale prices continued their upward trend into Q3, increasing by a further 0.5%. Joor noted that over the previous three years, prices had remained largely stable or fallen between Q2 and Q3.
These findings are from a survey conducted by Joor between 10-20 April 2025, which garnered responses from over 400 brands and retailers worldwide.
Established in 2010, Joor connects brands with fashion buyers across 150 countries.
Earlier this year, Joor introduced a digital show intended to link fashion brands with available-to-sell inventory and address demand for quicker transactions.
