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Lecturer: Consumers seek sustainable fashion materials, transparency

In an exclusive interview, digital marketing lecturer Dr Mai Khanh Tran explained why the attendees of her inaugural Green Fashion exhibition in London are displaying a strong interest in sustainable materials and fabrics as well as a desire to understand the supply chain behind the clothes they buy.

Laura Husband April 02 2024

The green fashion exhibition took place in London on 19-23 March. Credit: LSBU Hub.

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