M&S’s new collaboration brings a curated selection of over 60 womenswear pieces to 30 Nordstrom stores from Los Angeles to New York, as well as the British retailer’s online site. The range spans M&S’ bestselling collections, including Per Una and M&S Collection.
The move follows strong demand for M&S Food in the US, which entered Target stores in 2022 and now sells more than 30,000 bags of Percy Pigs each week. The retailer says this momentum has created an opportunity to expand the global reach of its fashion ranges.
According to M&S, 13% of US customers are aware of the brand’s fashion offering, with the highest recognition among women aged 25–34. More than 51,000 customers already shop through the M&S US website annually, and Nordstrom’s national footprint is expected to help build further brand awareness.
The Nordstrom launch aligns with M&S’s ambition to grow as a trusted global brand through “simple, scalable, repeatable” wholesale models. The move builds on last summer’s first-ever global fashion wholesale partnership with David Jones in Australia, which began with lingerie and is expanding into womenswear and menswear this month.
Mark Lemming, managing director of international at M&S, said: “Our purpose is to bring the best of M&S to customers around the world. With strong brand momentum as the UK’s most trusted retailer and now leading in style, quality and value perceptions in our womenswear range, now is the time to build our brand awareness in the US Fashion market and establish ourselves as a globally trusted brand. We’re delighted to partner with Nordstrom, a partner who shares our values and will support us as we accelerate our growth.”
Emily Crandall, EVP and general merchandise manager of women’s and men’s apparel at Nordstrom, added: “We’re always looking for new ways to inspire our customers, and that starts with bringing them exceptional brands from around the world. Marks & Spencer is known globally for delivering quality and style at a value, and we’re excited to help introduce their bestselling items to US customers. This partnership creates a meaningful opportunity for our customers to discover the brand when they shop at Nordstrom.”
