Reconsidered, which launched two years ago and has already helped to circulate 100,000 pairs of new Balance shoes, will now include apparel products.

The scheme aims to extend the life of New Balance products. It sells footwear – and now apparel – sourced from consumer returns that cannot be sold as new. All items will be cleaned and inspected before being listed on the site for sale.

Consumers are also invited to trade in gently worn New Balance shoes by mail or at participating retail locations in the US, in exchange for shopping vouchers. Apparel is not currently available for trade in.

"Reconsidered has been an impactful platform for New Balance consumers to access popular, like-new or gently worn styles while helping to extend the life of our footwear," Tracy Knauer, vice president of North America, marketing and direct to consumer, at New Balance explained.

"We've seen an influx of new customers come to us through Reconsidered, so we're excited to continue offering them even more options through our expansion into the apparel category."

Reconsidered is supported by resale platform Archive and Tersus Solutions, which provides cleaning, fulfilment and warehousing solutions for the scheme.

"With Reconsidered seeing strong engagement and continued growth, New Balance expanding into apparel is a natural next step,” added Emily Gittins, CEO of Archive. “We’re proud to work with a brand that’s investing for the long term, building systems to help keep products in circulation at scale and proving that resale can be core to how a modern brand operates.”

Archive has previously partnered with Advanced Clothing Solutions to provide branded resale services to brands including The North Face and Pangaia in the UK.