The OJG partnership follows the completion of Authentic’s previously announced acquisition of Lee, which is currently expected to close in the latter part of 2026.
Under the agreement, OJG will become the operating partner for Lee across the North American market.
The company will assume responsibility for Lee’s operations in the US and Canada, working closely with Authentic to serve both consumers and retail partners in these regions.
The arrangement aims to leverage OJG’s experience in denim manufacturing, sourcing, product development and wholesale distribution to support the growth of the Lee brand.
Lee will remain headquartered in Greensboro, North Carolina.
OJG also plans to maintain activities at the Mocksville, North Carolina facility and to continue to rely on the expertise of the existing workforce to support the brand’s business.
“Having previously led Lee, I know firsthand the strength of this brand, the passion of its team and the loyalty of its consumers," said Chris Waldeck, CEO at OJG. "Our priority is to build on the brand's rich heritage, support the talented team in Greensboro and Mocksville, and create a foundation for long-term growth.”
According to the companies, this move aligns with Authentic’s wider strategy of collaborating with established operators in key sectors and regions.
Authentic Brands Group added it is in ongoing discussions with other potential partners to further Lee’s international growth.
“Lee is one of the most recognisable names in denim, with an unmatched heritage and tremendous opportunity for future growth," added Authentic sports and lifestyle global president Jarrod Weber.
"OJG has been a trusted partner of Authentic for many years, and we have seen firsthand their ability to execute at the highest level. They bring deep category expertise, strong retail relationships and a proven track record of growing iconic brands. Just as importantly, they share our commitment to preserving Lee's legacy in Greensboro while investing in the brand's future. We are pleased to partner with Chris and the OJG team as we unlock new opportunities for Lee across the US and Canada.”
