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Online appeal, portfolio rejig key for New Look as sale rumours hit

New Look is missing out on spend as it struggles to stay relevant amid the rise of ultrafast-fashion pureplays Shein and Temu, an industry onlooker suggests as speculation grows the retailer could be next in line for a sale.

Hannah Abdulla June 30 2025

“If it were to secure a new owner, the business will need to focus on reinvigorating its perceptions through enhanced fashion credentials, as well as continuing to place greater investment in its online operations to help it compete with these online pureplay rivals.” Credit: Shutterstock.

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