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Quiz restructure pays off with 14% sales uplift for July, August

Scotland-based fashion firm, Quiz Clothing, has hailed its restructuring strategy for delivering a 14% surge in like-for-like store sales during July and August.

Hannah Abdulla September 17 2025

Quiz announced a wide-reaching operational streamlining strategy introduced in February 2025.

The move came as the company fell into the hands of administrators after it announced it was delisting from the London Stock Exchange in a bid to turn the business around in the face of trading challenges.

As part of the restructure Quiz has made significant investments in product design, buying and merchandising with the business recruiting new talent, introducing fresh product categories and adding supply partners from closer to home territories.

Commenting on the news, Sheraz Ramzan, CEO of Quiz Clothing said: “We are encouraged to see the results of our restructure at Quiz Clothing reflected by this uplift in sales. While the Quiz DNA remains rooted in occasionwear and helping our customers look and feel great through quality-first designs, we have seen an exceptional reaction to our renewed focus on casualwear, coordinated separates and transitional ranges.”

Quiz Clothing’s investment-led focus on design, buying and merchandising has led to an increase in trend-led casual styles designed to coordinate seamlessly and transition smoothly from day to evening. Coordinated separates, contemporary tailoring and day-to-evening dresses have been bestsellers this summer.

Quiz says attention to fits, new silhouettes, extended sizing options and improved fabrications have been welcomed by its consumer base.

Additionally, Quiz Clothing has improved shoppability of its collections, launching same-day Click & Collect across its UK stores earlier this year as well as online fulfilment from in-store, launching this season.

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