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Resale goes mainstream as apparel shoppers buy better, not new

The global resale apparel market has doubled in size and continues to outpace traditional retail as cost-conscious consumers turn to secondhand fashion for both affordability and sustainability.

Isatou Ndure November 19 2025

Younger shoppers drive the global shift toward affordable, sustainable fashion as brands expand circular initiatives. Credit: Anna Gorbacheva/Gettyimages.co.uk.

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