NRF 2026: Retail’s Big Show Europe, the international retail event in Europe, is scheduled to be held in Paris from 15 to 17 September 2026, with the theme “The Next Now”.

The three-day event is expected to draw more than 12,000 attendees from over 60 countries, featuring 4,200 brands, 525 exhibitors, and 200 speakers, as well as more than 100 exclusive sessions.

In addition, NRF 2026: Retail’s Big Show Europe will convene retail decision-makers to exchange practical insights, share case studies, and discuss operational solutions related to the industry’s ongoing transformation.

The event agenda includes keynote addresses by global executives as well as breakout sessions focusing on practical case studies from across the world.

Over the three days, attendees will have access to demonstrations of the latest advancements in retail digitalisation, customer experience, and operational performance, with a large exhibition space dedicated to these topics.

The programme will also include guided tours and visits to concept stores in Paris, offering attendees direct exposure to retail innovation.

An advisory board comprising international retail industry figures supports the event’s mission to promote innovation and collaboration within the sector.

Board members include Marks & Spencer technology innovation manager, Aliyah Khaki, Metro digital AI and automation vice president Olaf Maecker, IKI CEO Nijole Kvietkauskaite, and Norrøna retail director Bård Kvamme.

The Paris event will come after the NRF Retail’s Big Show in New York City, which took place in January this year and NRF Retail’s Big Show Asia Pacific in Singapore, scheduled for 2 – 4 June 2026.