This move aligns with Shein’s broader strategy to identify ways to reduce carbon emissions from air freight and to participate in industry efforts to expand the use of SAF.
DHL’s GoGreen Plus programme enables business clients to support SAF uptake by introducing it into the network’s aviation fuel supply.
The resulting lifecycle emissions reductions, compared to conventional jet fuel, are allocated to each participating client using internationally recognised accounting systems.
These allocations are recorded through established certification standards, allowing companies to include SAF-related emissions savings in their own reporting.
According to DHL, the service enables customers to cut the carbon emissions of their shipments by up to 30%.
Shein's sustainability head, Mustan Lalani, said: “Working with partners such as DHL allows us to better understand how sustainable aviation fuel solutions may be incorporated into air cargo logistics. Initiatives like this are part of Shein’s broader efforts to explore how emerging approaches across the aviation sector may contribute to addressing carbon emissions associated with air transport.”
The agreement with DHL follows a series of pilot projects and industry collaborations that Shein has launched throughout the air cargo sector.
In 2025, Shein signed a Memorandum of Understanding (MoU) with Lufthansa Cargo and has since formed further partnerships with logistics firms, airlines, and industry groups aimed at examining SAF-related solutions for emission reduction, economic viability, and certification practices.
In the same year, Shein conducted a SAF pilot with Atlas Air, purchasing and using 187.3 tonnes (t) of sustainable aviation fuel across 14 charter flights, leading to an estimated reduction of 579.1 tCO₂e in emissions.
The online fashion retailer is also participating in a pilot initiative organised by China National Aviation Fuel (CNAF) and the Second Research Institute of Civil Aviation of China (CASRI).
This programme brings together several airlines and corporate partners to promote SAF adoption within China.
Under this collaboration, Shein plans an initial procurement of SAF from Air China Cargo, with mechanisms in place for tracing SAF usage and recording related emission reductions. CASRI and CNAF will jointly issue certificates based on Proof of Sustainability, documenting both the volume of SAF used and the resulting lifecycle emissions reductions.
Additionally, the brand has joined Green Fuel Forward, a campaign led by the World Economic Forum that seeks to accelerate SAF adoption in the Asia-Pacific by encouraging cooperation between corporations, airlines, and fuel producers.
