Launched on 11 June 2026, the new training series is delivered in partnership with third-party testing, inspection, and certification firms, including Bureau Veritas, Intertek, SGS, and TÜV SÜD.
According to Shein, these sessions will update sellers on global regulatory changes, product safety rules, testing protocols, and industry best practices.
The goal is to provide support as marketplace sellers “navigate evolving compliance rules” across the globe.
The first session in the series took place on 29 May 2026 via a livestream event centred on product safety and compliance standards for children’s toys.
This initial broadcast, organised by a TIC partner, is now available for replay on Shein’s Seller Education Hub, an online portal offering a range of compliance guidance, reference materials, and learning modules for the company’s sellers.
In addition, the platform’s resources address specific requirements by category and market, covering issues such as prohibited products, intellectual property, and adherence to quality standards during onboarding, listing, and daily operations.
Hundreds of online courses, offered in various formats such as videos and interactive modules, are supported by assessments aimed at practical knowledge and operational readiness.
A Shein spokesperson said: “This training series is our commitment in action and a component of SHEIN's continuous efforts in product safety and quality compliance across all layers of the business. SHEIN is significantly expanding our technological capabilities, increasing our pool of compliance reviewers, and deepening partnerships with leading international third-party testing organisations in 2026, helping to ensure a continued safe, reliable, and trustworthy shopping experience for consumers worldwide.”
Alongside this launch, Shein reported that it will enhance its governance framework throughout this year, with stricter enforcement and expanded seller training. The online retailer is placing additional emphasis on AI-driven monitoring and risk detection systems, combined with manual human review, to improve compliance.
The regulator cited non-compliance with regulations regarding order confirmation, withdrawal rights, and environmental information.
Shein intends to challenge the fines, describing them as “manifestly disproportionate” and stating that the identified issues did not cause consumer harm or lead to customer complaints.
