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The fashion brands gaining and losing ground in the UK

According to the UK Apparel Market to 2029 report from GlobalData, Shein is set to continue narrowing the gap to top performing brands driven by its ultra-low prices and vast product offering.

Hannah Abdulla November 07 2025

Nike’s struggles persisted in 2024, losing 0.3ppts in share, due in part to a lack of innovation within its performance ranges. Credit: TY Lim/Shutterstock.com.

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