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Traceability: The key to Canada’s greenwashing-greenhushing battle

Katrina Duck, enterprise account executive at Inspectorio, explains brands in Canada are becoming increasingly wary of green claims to the point of not sharing ESG data at all and falling out of favour with consumers who rely on this communication.

Guest Author October 01 2024

The latest crackdown on greenwashing comes from Canada, which revised a law in June to prohibit companies from making environmental claims without solid backing via data or certifications. Credit: Shutterstock.

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